With over 19 years of experience, I design womenswear collections, stage costumes and bespoke garments — from the initial concept to the finished piece.
Explore the Portfolio
Stella Aghabekyan
A designer
trusted to shape
trusted to shape
A designer
trusted to shape
trusted to shape
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my Philosophy
a vision
For me, clothing is more than form. It shapes the way a person feels.
Every project begins with three questions: who the garment is for, how it should fit, and what impression it should leave.
Every project begins with three questions: who the garment is for, how it should fit, and what impression it should leave.
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My work is rooted in precise pattern cutting, thoughtful construction, and the sculptural quality of a silhouette.
I design garments that enhance a woman's character rather than compete with it.
I design garments that enhance a woman's character rather than compete with it.
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I am a fashion designer and professional dressmaker with over 19 years of experience.
Throughout my career, I have worked with the Armenian fashion brand EL-SI, collaborated with designer Aram Nikolyan, worked as a costume designer alongside director Aramais Hayrapetyan, contributed to the launch of the Moscow-based brand Sumara SM, and founded two independent brands — one dedicated to jewelry and the other to womenswear.
Throughout my career, I have worked with the Armenian fashion brand EL-SI, collaborated with designer Aram Nikolyan, worked as a costume designer alongside director Aramais Hayrapetyan, contributed to the launch of the Moscow-based brand Sumara SM, and founded two independent brands — one dedicated to jewelry and the other to womenswear.
- 19лет практики в индустрии
- 4авторские коллекции
- 7лет в бренде Sumara_sm_
- 17лет сотрудничества с одной из первых клиенток
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CAREER TIMELINE
Experience Built Through the Industry
A chronological overview of the brands and projects that shaped my design practice.
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EL-SI
Yerevan
Studied Pattern Making and Fashion Design in Yerevan, then began my career with the Armenian fashion brand EL-SI, gaining my first hands-on experience in collection development and garment construction.
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Aram Nikolyan
Yerevan
Collaborated with one of Armenia’s leading fashion designers.
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Aramais Hayrapetyan
cinema
Worked as a costume designer for film productions, creating looks for on-screen projects.
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Sumara_sm_
2016–2023
MOSCOW
MOSCOW
Relocated to Moscow in 2016. Spent seven years developing collections—from concept and pattern making to finished garments.
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Mikhail Bulgakov Theatre
2017 MOSCOW
Designed costumes for the theatre production Antigone, creating stage looks that supported the visual language of the performance.
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Jewelry Brand
Since 2018
Founded a jewelry brand after realizing that the right accessory is often what completes a look.
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Own Fashion Brand
Since 2023
A collection that brings together 19 years of experience and a distinctive design language.
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portfolio
Signature Collections
The collection that marked the beginning of my own label. Clean silhouettes, sculptural lines, and expressive femininity define its visual language.
A collection about quiet confidence. Precise tailoring, clean lines, and a restrained palette create looks that speak without words.
Inspired by nature and a sense of lightness. Fluid fabrics, flowing silhouettes, and rich color create a soft, expressive presence.
A collection where classic tailoring meets contemporary edge. Sharp lines, refined proportions, and evening glamour come together in a bold, confident silhouette.
Коллекция STELAR
The collection that marked the beginning of my own label. Clean silhouettes, sculptural lines, and expressive femininity define its visual language.
назад
Коллекция STELAR
A collection about quiet confidence. Precise tailoring, clean lines, and a restrained palette create looks that speak without words.
назад
Коллекция MAGICAL
Inspired by nature and a sense of lightness. Fluid fabrics, flowing silhouettes, and rich color create a soft, expressive presence.
назад
Коллекция SHADOW
A collection where classic tailoring meets contemporary edge. Sharp lines, refined proportions, and evening glamour come together in a bold, confident silhouette.
назад
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Collaborations
Collaborations with
Artists & Public Figures
Artists & Public Figures
Over the years, I have designed custom looks for performers, public figures, and content creators, creating garments for stage performances, editorial shoots, and special projects.
back to the team
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"I've been working with singer Lucy for over seventeen years. What began as a single project has grown into a long-term creative partnership built on trust and a shared vision of stagewear."
— on working with Lucy, 17 years of collaboration
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"Working with Goar is always about focus and precision. Her energy inspires the entire team to strive for the best possible result."
— on working with Goar Avetisyan
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method
Before I start designing,
I need to understand where the garment belongs—on stage, on camera, on the runway, or in everyday life. That defines its construction, choice of materials, and production techniques.
Pattern cutting and fit are at the core of my work. When a garment is made well, it doesn’t compete with the person — it gives them confidence and ease.
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video
Costume Design for Music Videos
Costumes and looks created for music video productions.
LUCY - Hima
Lucy - Best Of Me
Gevorg Ayvazyan - Tsiranapogh
I’m open to joining a brand’s design team, collaborating on commercial projects, developing fashion collections, and creating costumes for stage productions.
contact me
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